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Netflix to deliver movies directly to TV
by Sassy Thu Jan 03, 2008 11:59 am
I'm wondering if the times will be changing in our entertainment with this next move of Netflix:
By MICHAEL LIEDTKE, AP Business Writer
37 minutes ago
SAN FRANCISCO - DVD-by-mail service Netflix Inc. will begin delivering movies and other programming directly to televisions later this year through a set-top box that will pipe entertainment over a high-speed Internet connection.
The set-top box, to be made by LG Electronics Inc. as part of a partnership announced late Wednesday, is designed to broaden the appeal of a year-old streaming service that Netflix provides to its 7 million subscribers at no additional charge.
LG Electronics didn't reveal how much the set-top box will cost when it hits the market in the summer or early autumn. Similar devices made by Apple Inc. and Vudu Inc. cost $299 to $399.
A bevy of other gadgets designed to bring more digital entertainment into living rooms is expected to be unveiled next week at a major consumer electronics show in Las Vegas.
Netflix's streaming service is the cornerstone of the Los Gatos-based company's strategy to retain and attract customers as technology makes it easier to rent and buy movies within a few minutes instead of waiting for them to be delivered through the mail.
Although Netflix says its subscribers have watched more than 10 million movies and TV episodes through its "Watch Instantly" option so far, the streaming service has been too constraining for many subscribers.
That's because all the streaming service's programming must be watched on a personal computer, unless the viewer knows how to link a high-speed Internet connection into a TV monitor.
The set-top box is supposed to serve as a bridge that will enable just about anyone with a high-speed Internet connection to plug in a few wires so they will be able to access Netflix's Watch Instantly feature on their TVs.
Subscribers will still need to use a computer to pick out which programs they're interested in streaming. The selections, culled from more than 6,000 titles available in streaming library, will then show up on the TV screen.
"It's going to be very slick and easy," said Reed Hastings, Netflix's chief executive officer. "We want the TV experience to be very relaxing and not like visiting a Web site."
More on this story-->CLICK HERE FOR MORE STORY
By MICHAEL LIEDTKE, AP Business Writer
37 minutes ago
SAN FRANCISCO - DVD-by-mail service Netflix Inc. will begin delivering movies and other programming directly to televisions later this year through a set-top box that will pipe entertainment over a high-speed Internet connection.
The set-top box, to be made by LG Electronics Inc. as part of a partnership announced late Wednesday, is designed to broaden the appeal of a year-old streaming service that Netflix provides to its 7 million subscribers at no additional charge.
LG Electronics didn't reveal how much the set-top box will cost when it hits the market in the summer or early autumn. Similar devices made by Apple Inc. and Vudu Inc. cost $299 to $399.
A bevy of other gadgets designed to bring more digital entertainment into living rooms is expected to be unveiled next week at a major consumer electronics show in Las Vegas.
Netflix's streaming service is the cornerstone of the Los Gatos-based company's strategy to retain and attract customers as technology makes it easier to rent and buy movies within a few minutes instead of waiting for them to be delivered through the mail.
Although Netflix says its subscribers have watched more than 10 million movies and TV episodes through its "Watch Instantly" option so far, the streaming service has been too constraining for many subscribers.
That's because all the streaming service's programming must be watched on a personal computer, unless the viewer knows how to link a high-speed Internet connection into a TV monitor.
The set-top box is supposed to serve as a bridge that will enable just about anyone with a high-speed Internet connection to plug in a few wires so they will be able to access Netflix's Watch Instantly feature on their TVs.
Subscribers will still need to use a computer to pick out which programs they're interested in streaming. The selections, culled from more than 6,000 titles available in streaming library, will then show up on the TV screen.
"It's going to be very slick and easy," said Reed Hastings, Netflix's chief executive officer. "We want the TV experience to be very relaxing and not like visiting a Web site."
More on this story-->CLICK HERE FOR MORE STORY
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Number of posts : 328
Age : 65
Location : Southern California
Registration date : 2007-09-11
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